In the fall of 2022, Pennsylvania Orphan Care Alliance partnered with Weebuma to embark on a transformative rebranding journey. Originally established as the Centre County Orphan Care Alliance, the organization began its mission in Centre County, PA, with a focus on supporting foster families and providing better homes for vulnerable children. Recognizing the challenges faced by foster families, the organization pioneered the concept of engineered care communities, which significantly improved retention rates among foster families. With 90% of families continuing to foster beyond two years with community support, the organization expanded its reach to ten additional counties within a year.

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Beyond its initial focus on orphans, the organization aimed to support all vulnerable children in Pennsylvania's Child Welfare System, including foster, adoptive, and biological families. Weebuma played a crucial role in overseeing the rebranding effort from Pennsylvania Orphan Care Alliance to Keystone Family Alliance, providing comprehensive services ranging from logo design to website development and implementation of a donor relationship platform. Notably, Weebuma designed the website to accommodate the organization's future growth seamlessly, with dynamic pages and datasets enabling quick and efficient addition of new counties to the alliance. This innovative approach eliminated the need for manual page creation and ensured scalability as the organization continues to expand its impact across Pennsylvania's 67 counties. Through collaborative efforts, the organization and Weebuma have strengthened its brand identity and empowered it to support vulnerable children and families statewide.